For Equestrian Businesses
Riding barns, boarding facilities, and equestrian centers don't run like other small businesses, so we don't market them like one. We build the online presence, booking systems, and community touchpoints that actually fit how a barn operates.
This isn't just a market we picked. Leticia and her daughter both ride. We know the barn routine, the lesson-booking scramble, and what actually matters to a riding family, because we live it too.
The problem
Prospective riders can't find hours, pricing, or how to sign up for a lesson.
Clinics, shows, and community events happen with no one outside the barn hearing about them.
An unclaimed or missing Business Profile means the barn doesn't show up in local search at all.
Growth stalls at whatever the existing community can refer, with no way to reach beyond it.
What we build for barns
A site built to show programs, pricing, and the barn's personality, not a placeholder page.
Registration and intake forms for new riders, clinics, shows, and private lessons, no more phone tag.
Online payment set up under the barn's own business account: lesson fees and boarding invoices handled cleanly.
Every inquiry, waitlist entry, and current rider tracked in one place instead of scattered texts and notebooks.
Regular refreshes to the site and calendar so it reflects what's actually happening at the barn this month.
Consistent posting to bring the barn community together, plus a newsletter for clinics, shows, and seasonal news.
Ongoing Retainer Tiers
Each tier builds on the one before it. Pick the stage that matches your goal, or use the custom retainer builder below if none of these fit exactly.
Quarter Horse
Awareness & acquisition
$699/mo
Requires an existing website: Website Build ($3,800) and Digital Presence Launch ($1,200) available as one-time onboarding if you don't have one yet.
Start with Quarter HorseWarmblood
Social media & lead generation
$1,950/mo
Same one-time onboarding as Quarter Horse.
Start with WarmbloodFriesian
Market positioning
$2,400/mo
Brand Identity ($2,800, one-time) strongly recommended alongside this tier.
Start with FriesianPrefer full control?
None of the three tiers exactly right? Our Barn Retainer Builder is a check/uncheck pricing tool built specifically for equestrian clients, the same one we bring into meetings with barn owners. Toggle any package on or off and see the setup cost and monthly retainer update live.
Open the Barn Retainer BuilderBeyond the retainer
Local publication and community-board advertising, clinic and open-house event promotion, referral and word-of-mouth incentive programs, sponsorship or booth presence at regional shows, geofenced "riding lessons near me" local ads, and seasonal campaigns tied to the riding calendar: spring enrollment, summer camps, fall show season.
Recent work
A quick look at three equestrian sites we've built recently: each one designed around how that specific barn runs lessons, boarding, sales and bookings, not a generic template.
Pitt Meadows, BC
A sport-program site for hunters, jumpers, equitation and derbies: lessons, full-care boarding, horse sales and camps, with a "find my program" path built for new families sorting out where to start.
Pitt Meadows, BC
A riding-school site built around lessons, dressage and show jumping, leading with the barn's community feel alongside the coaching program, from first-timers to boarders.
Richmond, BC
A site for a family-owned facility operating since 1979 and home to the UBC Equestrian Team, built to serve both long-time boarders and new students booking their first lesson.
Tell us where you're starting from. We'll show you what's realistic to tackle first.
Get in touch